Ep 117: Insider Secrets of the Biohazard Cleanup Industry: Marketing Strategies, Employee Care, and Franchising with Danessa Itaya
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Ep 117: Insider Secrets of the Biohazard Cleanup Industry: Marketing Strategies, Employee Care, and Franchising with Danessa Itaya

In this episode, Rico Garcia interviews Danessa Itaya, the president of Bio One, a crime scene and trauma cleaning business. They discuss the challenges of gaining business in the restoration industry and the marketing strategies used by Bio One. They also talk about the importance of local networking and referral networks, as well as the changes and regulations in the industry. Danessa shares insights on finding and caring for employees in the trauma cleanup industry, including the use of humor as a coping mechanism. They also discuss the ideal franchisee for Bio One and the importance of empathy and caring in the business. The conversation covers topics such as community involvement and reputation, consumer expectations and business impact, mindset and exit strategy, growth mindset and support in franchising, and why choose Bio One. The importance of having an exit strategy in a franchise and where to get more information about Bio One are also discussed. Book recommendations are shared at the end of the conversation.

What We Talk About

  • Challenges in Gaining Business in the Restoration Industry
  • Marketing Support for Franchisees
  • Positioning and Marketing for Local Franchisees
  • Balancing Digital Marketing and Networking Events
  • Importance of Local Networking and Referral Network
  • Challenges and Changes in the Industry
  • Regulations and Training in Drug Remediation
  • Finding and Caring for Employees in the Trauma Cleanup Industry
  • Using Humor as a Coping Mechanism
  • Employee Mental Health and Support
  • Vetting Potential Employees
  • Finding Employees with Experience in Trauma Scenarios
  • Empathy and Caring as Key Traits
  • Balancing Branding and Discretion
  • Help First, Business Second
  • Providing Pro Bono Services for the Community
  • Community Involvement and Reputation
  • Consumer Expectations and Business Impact
  • Mindset and Exit Strategy
  • Exit Strategy and Business Planning
  • Growth Mindset and Support in Franchising
  • Why Choose Bio One
  • Exit Strategy in a Franchise
  • Getting More Information about Bio One
  • Book Recommendations

Biggest Takeaways

  • Building a strong referral network and having a solid online presence are key to gaining business in the restoration industry.
  • Local networking events and community involvement are important for positioning a franchisee in the market.
  • The trauma cleanup industry requires employees with both the stomach for the work and the empathy to support families in crisis.
  • Employee mental health and support should be a priority, and regular mental health programs can help employees cope with the challenges of the job.
  • Balancing branding and discretion is important in the trauma cleanup industry, as customers may not want unwanted attention from neighbors. Community involvement and reputation are important for businesses as consumers want to know how businesses are tied to the community and helping out.
  • Having an exit strategy is crucial for business owners, whether they are just starting out or have been in business for a long time.
  • Franchising offers the advantage of being part of a network and having support from other franchisees.
  • Bio One provides a strong network and support system for franchisees, making it an attractive option for those looking to enter the biohazard cleanup industry.
  • Recommended books: 'The Culture Code' for business insights and 'The Alchemist' for personal growth and life lessons.

Find our Guest

Your Guest's Personal Bio

Danessa Itaya is president of Bio-One®, the most trusted crime and trauma scene cleaning franchise in the United States and part of the Five Star Franchising platform of brands. Itaya has more than 30 years of experience in the franchise industry, including 10 years of national and international leadership experience. She serves on the Women in Franchising Committee of the International Franchise Association and was named one of Entrepreneur’s Top Influential Women in Franchising in 2022.

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