Ep 065: How to Scale to the Largest Family Owned Restoration Company w/ Jeff Moore ATI

Ep 065: How to Scale to the Largest Family Owned Restoration Company w/ Jeff Moore ATI

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What We Talk About

  • Who is Jeff Moore
  • Growing Up in the Business
  • It’s About People
  • Employee Retention
  • How He’d Do Things Differently
  • Where is Technology in the Mix?
  • Where Digital Marketing Fits In
  • Questions Business Owners Should Be Asking
  • Investing in Your Staff
  • Exit Strategies
  • What ATI Looks For
  • New At RIA
  • RIA Rebate Program 
  • Books
  • Contacting Jeff Moore

Biggest Takeaways

  • Unique Insights from growing up in the business
  • How to build your company around individuals strength
  • Think Long term gains instead of short term profits

Find our Guest

Your Guest's Personal Bio

After earning his degree from Southern Methodist University, Jeff Moore began his career at ATI in 1994 as a restoration technician, working his way through the ranks of every division of the company, both in the field and at the corporate level. He served as Executive Vice President from 2012- 2019 and has served as Co-President with his brother since 2019, Ryan Moore. At the helm of the company, Jeff is responsible for the day-to-day operations, focusing on the future of the organization and revenue generation, including Sales, Marketing, and Mergers and Acquisitions. He is driven and has a passion for differentiation through technology and innovation.Jeff is on the Board of Directors for RIA and serves as Vice President, continually advocating for the restoration industry. He holds several advanced designations with RIA, CR, WLS, and CMP. He also has his Master Designations with IICRC for Fire & Smoke, Water Restorer, and Textile Cleaner.


ATI is the nation's largest family-operated disaster recovery services firm. Established in 1989 by Jeff’s father, Gary Moore, the organization has 24 offices and 1,200 employees from coast to coast. All three of Gary’s sons work in the business today.

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RD 061: Changing With the Times w/ Michelle Blevins


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